Facilisgroup Celebrates December Graduation of Electrifi Sales Development Program

St. Louis, MO – January 7, 2026 — Facilisgroup, the leading software-as-a-service provider and partner community in the promotional products industry, announced the successful December graduation of its most recent Electrifi class, a comprehensive onboarding and sales development program designed to accelerate success for new promotional products sales representatives.

Running from August 19 through December 12, 2025, the Electrifi program brought together 26 early-career sales reps from distributor partners across the industry. In just 84 program days, participants generated more than $3 million in new sales, with 95% of the class doubling their year-to-date sales performance during the course.

Electrifi blends foundational sales education, Syncore system mastery, and real-world industry immersion to equip new reps with the confidence, structure, and skills required to build sustainable careers in the promotional products space.

“From the very beginning of Electrifi, it was clear we were working with an exceptionally high caliber of talent entering our industry,” said Terri Harland, Director of Professional Development at Facilisgroup. “As the course progressed, it became undeniable that these reps are truly in a league of their own. They embraced ambitious goals, navigated a complex new industry, and showed the grit and resilience this space demands. Even in just 84 program days, the results they’ve achieved have been remarkable, and I can’t wait to see what they accomplish next.”

Graduates across the class credit Electrifi’s practical, hands-on approach with accelerating both confidence and performance.

“Electrifi has had a huge impact on my professional growth,” said Amy Westerheide of Idle Brook. “The program gave me practical tools, actionable strategies, and the confidence to approach clients more strategically. Thanks to what I learned, I landed my first client and feel prepared to continue building my business.”

“Electrifi pushed me to get comfortable being uncomfortable and challenged me to grow into the strongest rep I can be,” added Campbell Horn of You Name It Specialties. “I’m heading into the year with a renewed mindset and a stronger foundation.”

For Aidan Grap of Swag Dog, the value extended beyond individual wins. “Electrifi taught me to be a true salesperson. Success is no longer just my next big sale; it’s about building partnerships and relationships with customers I want to work with and who want to work with me.”

As a capstone to the program, participants took part in a two-day immersive, in-person experience hosted by Snugz USA in Salt Lake City, Utah. Led by Facilisgroup and supported by Snugz President and CEO Brandon Mackay, along with key members of the Snugz leadership team: Brittany David, Chief Revenue Officer; Kathy DiFrancesco, Vice President of Sales; and Nichole McLoone, National Sales Manager, the experience offered a behind-the-scenes look at large-scale manufacturing operations and firsthand insight into how promotional products are produced.

The visit included a factory tour, hands-on product education, live coursework, and sessions focused on sales strategy and relationship building. Participants also explored the Snugz sample room and concluded the experience with a collaborative culinary competition that blended teamwork, creativity, and friendly competition.

“The energy, curiosity, and determination these new reps brought to Snugz were truly inspiring,” said Harland. “Snugz went above and beyond, opening their doors and sharing their expertise in a way that highlights what makes this industry special.”

For Electrifi graduate Marina Karnes of Perfect Promotions, the impact was immediate. “It was an incredible experience. Everyone entering this industry should have the opportunity to visit a supplier like Snugz and see how impressive their operation is. Working with Terri was truly inspiring and will be an asset to my future in this industry.”

Electrifi is Facilisgroup’s no-cost, full-spectrum professional development program designed to shorten ramp time and accelerate early success for new sales representatives. By combining expert Syncore training, foundational sales education, and real-world supplier engagement, Electrifi delivers a complete learning journey that prepares reps to contribute quickly and confidently.

“Electrifi is the essential onboarding program for new sales reps entering our industry,” said Harland. “It brings together system mastery, sales fundamentals, and insider industry knowledge to help new reps hit the ground running and build meaningful careers.”