360° innovation to keep you competitive, fast, & profitable
We monitor the promo market for new trends & invest in innovation so distributors can provide clients new experiences, improve margins, and work faster. Your growth should never plateau, and it’s critical your technology isn’t stagnant.
- 360° product roadmap for organization-wide scale
- Quarterly product updates & new feature releases
- Promo-specific platform innovation
How We Innovate
Our commitment to holistic, promo-specific innovation.
Continuous
We release new updates every quarter based on market trends to help you offer the best client experience & stay ahead.
Pitch to Pay
We prioritize updates across the board – not just one piece of the business – to ensure all your teams can work efficiently.
User Driven
About 50% of product innovation comes directly from Partner feedback – we listen, take you seriously, & make it a reality.
Quarterly Releases
360° quarterly releases to increase efficiency across all your teams
Every quarter, we release updates that help all
distributor teams work efficiently together – closing more gaps in processes and giving owners and operations teams the structure they need to scale to the next level of growth.
We get your team ready for platform updates (before launch) with preview webinars, live demos, & on-demand training.
Product Roadmap
Here’s what’s planned for 2026.
Syncore Data Suite
AI-powered business recommendations & insights
Built from 20 years of aggregated data & $13B in historical spend, Syncore Data Suite will enable on-demand decision making & proactive suggestions.
Promo Data Cloud
See the on-demand
benchmarking, forecasting, & supply chain
analytics you need to get to the top
AI Assistant & Advanced Insights
Customize reports with embedded analytics & use AI-powered recommendations to course correct in real-time
Syncore Connect
More automation with prebuilt integrations & Syncore API
We’re launching more integrations through Syncore Connect, helping you connect your technology, teams, & data.
Outlook Email
Better organization,
context, & team visibility
QuickBooks Online
Synced AR & AP
data for easier month-end reporting
HubSpot
Synced contact & job data to
deploy targeted marketing campaigns
Additional Integrations
NetSuite, Shopworks, & more prebuilt integrations, plus enhancements to the Syncore API
Client Buying Experience
Your clients can enter the sales cycle any way they want to
We’re making platform-wide changes to allow your clients to order however they want to without friction.
Online Order Approvals
Clients can review order details, artwork attachments, & totals, then approve or request changes
Client Portal
A home base where clients
can submit new ideas, see orders, & approve quotes, SOs, & proofs
Program Stores Management
Ongoing development including faster store building & batch order processing
Order Processing
Faster order processing
Our users rave about how fast processing orders with Syncore is today – and we’re not stopping now!
PO & Processing Enhancements
Populating even more supplier data in product wizards & other tools for easy selections & less typing
User Interface Refresh
Platform-wide to make our already-intuitive system even easier to click through
Finance
Finance teams can work faster & drive quicker payment
We’ll continue adding to our collection of built-in finance tools so finance teams can invoice, make payments, & complete month-end faster.
Automatic AR Statements
Send to clients on the first day of the month – without manually adding invoices
Vendor Invoice Matching
Automatically match vendor invoices to POs to instantly validate quantities, prices, & products
User Experience Updates
Workflow efficiencies & new tools to help finance teams work faster
Security
SOC 2 compliance to protect your data – and your clients’
We take your data protection seriously – that’s why we’ve invested significant resources into making sure Syncore is SOC compliant.
SOC 2 Type 1 Compliance
Check! We’ve met strict requirements around security, availability, & confidentiality of your data
SOC 2 Type 2 Compliance
We’re working on Type 2 to complete the full SOC examination
Partner-Driven Innovation
Technology updates should serve you – here’s how we listen to our Partners & invest in their needs.
Direct feedback submitted through the Ideas Hub
You can share ideas for new features or improvements right in Syncore itself – our product team actively references this Hub, which informs several Syncore updates.
Representation from the Partner Advisory Committee (PAC)
We have a group (representative of different business sizes & offerings) that meets regularly with our team & is dedicated to sharing the community perspective.
Annual Partner events for in-person product conversations
We host annual Partner & Tech Summits where you get face time with our product team to hear what’s new & share your own ideas & feedback.