Spec Samples that Convert: Lessons from Industry Experts

Samples can do more than just show off your products; they allow the end user to envision the final product without committing to it just yet. But how are distributors and suppliers utilizing spec samples, and what success have they found with them? During one of our Community Circle webinars for the Facilisgroup Community, we discussed how distributors can strategically leverage product samples, especially during the holiday gifting season. 

Facilisgroup’s Strategic Account Advisor, Bob Fitzgerald, hosted the webinar and was joined by Brand IQ’s Vice President of Sales, Haley Henigan, and Chief Revenue Officer of Starline, Brian Porter, who shared how to unlock the full potential of product samples to accelerate conversions, close more deals, and strengthen supplier relationships.