Why Promotional Products are Essential to Improving Your Marketing Strategy

Even if you have no idea what promotional products are, you have interacted with them in some form or fashion. Maybe you stopped at a booth at a career fair where they were handing out branded merchandise such as journals and pens to match. Or maybe it’s the first day of your new job and the company greets you with a personalized water bottle, a charging block, and backpacks adorned with the company’s logo. 

Whatever the scenario, you have seen promotional products out in the wild and at work. But how do promotional products work and why do businesses trust these items? What benefit do they provide?

But First…What are Promotional Products?

To put it simply, promotional products are personalized items branded with a company’s logo and offered to customers and other individuals usually for free. If you can put your company’s logo or slogan on it, it’s a promotional product. From pens and pencils to personalized apparel, drinkware, and holiday gift baskets. The main goal of promotional products is to provide a lasting impression of the brand long after your first interaction.

Businesses utilize promotional products in countless ways, both for internal and external use. Businesses can use promo products to highlight new product launches, drive up sales and referrals, and be used as freebies to give out while visiting tradeshows, career fairs or even client open houses. They can also be used to build synergy and overall buy-in from stakeholders or welcome a new employee to the company. Who knows how many anniversary t-shirts and mugs you’ve collected over the years!

Some other examples of how promotional products are used include:

Why Use Promotional Products

There are proven benefits as to why promotional products work and why you as a business owner would want to utilize them in your marketing strategy. 

1. Brand Awareness 

In order to garner new customers and clients, you need to make sure they are familiar with your brand. Passing out pens and journals or t-shirts and hats with your logo will help customers remember you in the long haul. Promotional products serve as a better form of advertising since these products will stay with someone longer than traditional advertising.

2. Impressions

As we mentioned already, promo items last longer than any other form of advertising. On average, promotional products are kept for about five months, garnering around 1,000 impressions per month. The more useful a promotional product is, the longer the item is kept and the more impressions it will make. 

3. Building Lasting Relationships

Your customers want to feel valued, and what better way to let them know they’re special is by sending them high-end corporate gifts? Sending useful promo items like coffee thermoses or huge promotional bundles will positively impact your customers and create a deeper connection to your brand. 

4. Better Than a Business Card

We all know the function of a business card: a helpful tool to introduce yourself and your company to potential clients. Just like business cards, promotional items work the same way except even better! Although a time and place for business cards, promotional products can have a lasting impact on people, making your brand easier to remember.

Recap

With a better understanding of promotional products, you now know that:

• The main goal of promotional products is to provide a lasting impression of the brand long after your first interaction.

• Businesses utilize promotional products in countless ways, both for internal and external use.

• There are numerous reasons why businesses would use promo items.

Now that we got the basics out of the way, it’s time to go a little deeper. What type of promo products work best for your company? Which promo products are in style? STAY TUNED for our next article to learn what promo products you should be using for 2023.

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