Beyond the Fold: Tech Trends to Watch For in Promo with Facilisgroup’s Matthew Cromar

In 2024, Facilisgroup appointed Matthew Cromar as their first Chief Product Officer, bringing his extensive knowledge of building enterprise software to the promo industry. With a few months under his belt at the time of the interview, we wanted to check in with Cromar for his perspective since joining the team. In this episode of Beyond the Fold, we talked with Cromar to learn what role technology and AI play in the promo industry, what trends we should keep an eye out for, and what his thoughts were on his first industry tradeshow.

Since joining the promotional products industry, Cromar has learned the important role technology plays and what tech trends we’re expected to see down the road.

“Platforms like Facilisgroup are in a unique position with all the data that we have to be able to provide better insights both to distributors as well as the suppliers on ordering trends, and allowing those parties to make better inventory decisions based on the data insights that we can provide,” Cromar said.