Electrifi Brings the Next Generation of Sales Talent to SanMar for an Immersive In-Person Event

Facilisgroup, the leading promotional product software provider, recently brought its Electrifi sales development program to SanMar near Seattle for a three-day immersive event for emerging sales professionals. Led by Terri Harland, Facilisgroup’s Director of Professional Development, the event welcomed 26 sales reps from 21 Facilisgroup Distributor Partners for an inside look at SanMar’s culture, operations, and commitment to service, alongside sales development, hands-on Syncore training, and time to build professional connections.

Electrifi combines foundational sales training, technology education, and real-world supplier engagement to help new sales professionals build the skills, confidence, and relationships needed to grow their businesses. The in-person event brings these elements together in a hands-on environment where participants can connect what they learn in training to the realities of the promotional products industry.

Hosted by SanMar, the program gave attendees firsthand exposure to the people, processes, and attention to detail behind one of the industry’s leading suppliers. Participants heard from SanMar’s leadership team and toured its flagship distribution center in Issaquah, Washington, gaining insight into the operational processes and commitment that support SanMar’s reputation for reliable, around-the-clock service.

Members of SanMar’s team also showed attendees how the company supports distributors beyond the warehouse floor. Shelley Renning, Vice President of Brand Management, led a tour of SanMar’s corporate offices and highlighted the processes that maintain quality across its brands and product offerings. Connie Seigle, Senior Integrated Marketing Manager, walked attendees through SanMar’s marketing resources and showed how they complement Syncore to support distributor sales efforts. Parvaneh Frilot, Strategic Account Manager, was struck by the group’s energy and potential: “Getting to know this unique group of new sales reps in our industry, watching their interaction, enthusiasm, creativity, insightfulness, and approach to selling, gives me hope and excitement for the future of our industry. The industry is in great hands, and our future is bright!”

Alongside supplier engagement, the program dedicated a full day to core sales competencies. Participants left with practical strategies and a more structured approach to prospecting, client relationships, and business development. In-depth training on Syncore sales tools and Core 360 Playbooks showed reps how to align sales teams, power proactive sales, and gain 360° visibility into pipeline, margins, and goal progress. Intentional networking throughout the program helped attendees share perspectives and build a peer support system that extends beyond the classroom.

Attendee Miranda Jacobson of TSC Inc. highlighted the value of collaboration and the confidence gained. “I enjoyed connecting with others, hearing different perspectives, and learning new ways to approach sales and client relationships. I came back feeling motivated, more confident, and excited to apply what I learned. I would encourage anyone who has the opportunity to participate!”

For Harland, the highlight was seeing the impact of investing in people.

“The Electrifi experience in Seattle was a reminder that the most meaningful part of professional development isn’t just the curriculum or the logistics. It’s watching people begin to believe in what’s possible for themselves,” said Harland.

“Sitting on the staircase at SanMar’s flagship distribution center, listening to these reps make commitments to their goals and cheer each other on, was a powerful reminder of why I do this work. Helping the next generation of industry leaders turn potential into possibility is a privilege I don’t take lightly.”

The SanMar experience reflects Electrifi’s commitment to the three pillars that distinguish the Facilisgroup Community: best-in-class technology, elite Preferred Supplier Partnerships, and an unmatched community of growth-minded sales professionals. By bringing training into a real-world supplier environment, Electrifi helps participants connect their day-to-day responsibilities with a broader understanding of the industry and the opportunities ahead.

Electrifi: A Partner-Focused Sales Course Created Exclusively for the Facilisgroup Community

Electrifi is designed for new sales professionals in the promotional products industry seeking to sharpen their skills and build long-term success. The course combines proven strategies, practical ways to leverage industry insights, and comprehensive hands-on Syncore training. Electrifi and all other courses under the Amplifi umbrella are available to the Facilisgroup Community at no additional cost.