Selling More Than Just Promotional Products: How Gabi Gained the Confidence to Sell Solutions with Electrifi
As a member of the Facilisgroup Community, our Distributor Partners have the opportunity to enroll in our Amplifi courses, which provide tips and training to become a successful rep in the promotional products industry. One of those courses is Electrifi, a comprehensive onboarding and sales development program designed to accelerate success for new promotional products sales reps. They spend five months sharpening their sales skills with help from our Director of Professional Development, and Professional Best Friend, Terri Harland.
In our newest series, Amplifi Highlights, we caught up with Gabi Burgin, Manager of Strategic Partnerships at Centricity and one of our Electrifi graduates from 2025. Burgin’s role is very relationship and strategy-based, helping her clients bring their ideas to life. We caught up with her to learn what stood out to her during Electrifi, from memorable experiences to the moment all the training and hard work finally clicked.
What do you think you can attribute directly to Electrifi or directly to the relationships that you’ve built in the course and the Amplifi community?
Gabi Burgin, Manager of Strategic Partnerships, Centricity: Electrifi gave me the confidence to sell solutions rather than just promotional products. Coming into the industry completely new, it helped me build a strong foundation from understanding the industry itself, to learning products and decoration methods, to figuring out how to position ideas around solving a client’s actual problems. It made the industry feel much less intimidating and gave me the confidence to go after opportunities across different industries and verticals, while feeling more prepared and knowledgeable in conversations with clients.
Was there one moment where things clicked for you?
Burgin: There was a moment during the PCNA in-person event in Pittsburgh when I got an email that I had landed my first order. It was for a creative project in a completely new vertical for my company, and it was the first time I really stepped back and realized the prospecting and solutions-focused approach we had been learning was actually working. It gave me confidence that I could carve out my own path in the industry and build relationships in a way that felt authentic to me.
Was there something from your accountability groups or the larger group calls that still sticks with you?
Burgin: Terri shared a story during the course about mailing a prospect one shoe from a pair she knew they liked and telling them she would send the second shoe once she got the order. It sounds simple, but it completely changed the way I looked at sales. It reminded me that this industry can be creative and personal, and that clients respond when you show personality and build genuine relationships instead of sounding overly transactional. That story really stuck with me and encouraged me to think outside the box more in my own approach.
Is there a single win or moment you’re most proud of that connects back to Amplifi?
Burgin: When I look at the types of clients and industries I work with now, it connects directly back to the early conversations in Electrifi around understanding your “who” and figuring out where your strengths fit best. I naturally gravitated toward creative, trend-driven, influencer-focused brands, and that has turned into a really exciting area of business for me. Electrifi helped me realize that sales feels a lot more natural and fulfilling when you lean into your own interests and personality rather than trying to fit into a version of sales that doesn’t feel authentic to you.
Is there one thing you apply to your sales process now that you’d tell incoming Electrifi reps or people new to the industry to do from the beginning?
Burgin: The biggest thing I would say is to really lean into your network and ask questions. Some of the most helpful things I learned came from conversations with peers in accountability groups, hearing what worked for other people, and sharing ideas openly. Everyone picks up little tips, efficiencies, and creative approaches throughout their day-to-day work, and I learned quickly that being curious and collaborative helps you grow much faster than trying to figure everything out on your own.
